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    angling tools & equipment for the next generation

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    Little danger of innovation.

    Little danger of innovation.

    30 years ago to this day, Edward Abbey passed away. To recite the typical “rest in peace” homage does not fit. So, to the Thoreau of the...
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    A tribute to W. E. Edwards, creator of the original quadrate fly rod.

    A tribute to W. E. Edwards, creator of the original quadrate fly rod.

    Trent Tate thought of the idea for an innovative fly rod when he was working as a guide in Montana. In the fading light after work one...
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    Aftershock, good vs bad vibrations in fly rod design.

    Aftershock, good vs bad vibrations in fly rod design.

    Tactile feedback is the somatic connection between you and your fly rod that makes you feel like your rod is a living thing. In A River...
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    The first major evolution in fly rod design in 70 years.

    The first major evolution in fly rod design in 70 years.

    When the round tube fly rod was introduced, our fastest jet topped out at 570 mph. Now our fastest jets are poised to break the Mach 20...
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    A testimonial from the fly guru of the Pecos River.

    A testimonial from the fly guru of the Pecos River.

    Jarrett Sasser is a certified FFF casting instructor and certified FFF guide. Sasser owns the High Desert Angler in Santa Fe, and he is...
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    What if your fly rod could be polarized?

    What if your fly rod could be polarized?

    Polarized sunglasses became popular around the time the conventional round fly rod was introduced. In 1947, the Armorlite Company...
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    It is not rocket science.

    It is not rocket science.

    Earthrise was shot during the Apollo 8 lunar orbit by astronaut Bill Anders on December 24, 1968. This image has special significance to...
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    Innovation vs plastic.

    Innovation vs plastic.

    The conventional round fly rod was introduced a couple of years before the first production Porsche rolled off the “assembly” line. While...
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    Are you a 1%er?

    Are you a 1%er?

    Focus and aim are key to fly presentation, but how well does your fly rod focus and aim? A conventional round fly rod bends equally in...
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    You say you want a revolution?

    You say you want a revolution?

    The conventional round fly rod was introduced way back when record players could not even produce stereo sound. Over the last several...
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    Now featuring the revolutionary helixoid ultramatrix Z-87™ advantage.

    Now featuring the revolutionary helixoid ultramatrix Z-87™ advantage.

    "Should we go with an exclamation point?" the advertising copywriter asks about the headline. "No," the campaign managers says, "I think...
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    What if all rock stars were Elvis impersonators?

    What if all rock stars were Elvis impersonators?

    The conventional round fly rod was introduced the same year Elvis Presley got his first guitar, an 11th birthday present. Sun Records had...
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    "Any color you like, so long as it's red."

    "Any color you like, so long as it's red."

    Ferrari debuted its first race car the same year the conventional round fly rod hit the market. Ferrari has radically reshaped and...
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    The 1940's called, and they want their fly rod back.

    The 1940's called, and they want their fly rod back.

    The conventional round fly rod was introduced way back when telephones weighed about 5 lbs, had rotary dials, did not have screens...
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