On International Women’s Day, we celebrate a powerful creative mind, often misunderstood and underestimated, and yet undaunted, Willa...

Trent Tate thought of the idea for an innovative fly rod when he was working as a guide in Montana. In the fading light after work one...

Tactile feedback is the somatic connection between you and your fly rod that makes you feel like your rod is a living thing. In A River...

When the round tube fly rod was introduced, our fastest jet topped out at 570 mph. Now our fastest jets are poised to break the Mach 20...

Jarrett Sasser is a certified FFF casting instructor and certified FFF guide. Sasser owns the High Desert Angler in Santa Fe, and he is...

Polarized sunglasses became popular around the time the conventional round fly rod was introduced. In 1947, the Armorlite Company...

Earthrise was shot during the Apollo 8 lunar orbit by astronaut Bill Anders on December 24, 1968. This image has special significance to...

The conventional round fly rod was introduced a couple of years before the first production Porsche rolled off the “assembly” line. While...

Focus and aim are key to fly presentation, but how well does your fly rod focus and aim? A conventional round fly rod bends equally in...

The conventional round fly rod was introduced way back when record players could not even produce stereo sound. Over the last several...

"Should we go with an exclamation point?" the advertising copywriter asks about the headline. "No," the campaign managers says, "I think...

The conventional round fly rod was introduced the same year Elvis Presley got his first guitar, an 11th birthday present. Sun Records had...

Ferrari debuted its first race car the same year the conventional round fly rod hit the market. Ferrari has radically reshaped and...

The conventional round fly rod was introduced way back when telephones weighed about 5 lbs, had rotary dials, did not have screens...