You've done something people have been trying to do for decades.The deep water apex predator lurks thousands of feet below the surface of the ocean with the largest eyes on the planet searching for som...
Without vanity & majestic as a comet.“Behold me the greatest traveler in history, eccentric, irregular, rapid, unaccountable, curious &, without vanity; majestic as a comet,”...
Little danger of innovation.30 years ago to this day, Edward Abbey passed away. To recite the typical “rest in peace” homage does not fit. So, to the Thoreau of the ...
Willa CatherOn International Women’s Day, we celebrate a powerful creative mind, often misunderstood and underestimated, and yet undaunted, Willa Cat...
A tribute to W. E. Edwards, creator of the original quadrate fly rod.Trent Tate thought of the idea for an innovative fly rod when he was working as a guide in Montana. In the fading light after work one da...
Why have round fly rods not evolved since 1947?The birth of the Flexaret camera line coincided in 1947 with the introduction of the conventional round fly rod. Although they represent ...
What if your fly rod could be polarized? Polarized sunglasses became popular around the time the conventional round fly rod was introduced. In 1947, the Armorlite Company produce...
It is not rocket science.Earthrise was shot during the Apollo 8 lunar orbit by astronaut Bill Anders on December 24, 1968. This image has special significance to ...
Innovation vs plastic.The conventional round fly rod was introduced a couple of years before the first production Porsche rolled off the “assembly” line. While...
Are you a 1%er?Focus and aim are key to fly presentation, but how well does your fly rod focus and aim? A conventional round fly rod bends equally in 36...
You say you want a revolution?The conventional round fly rod was introduced way back when record players could not even produce stereo sound. Over the last several dec...
Now featuring the revolutionary helixoid ultramatrix Z-87™ advantage."Should we go with an exclamation point?" the advertising copywriter asks about the headline. "No," the campaign managers says, "I think ...
What if all rock stars were Elvis impersonators?The conventional round fly rod was introduced the same year Elvis Presley got his first guitar, an 11th birthday present. Sun Records had...
"Any color you like, so long as it's red."Ferrari debuted its first race car the same year the conventional round fly rod hit the market. Ferrari has radically reshaped and redesi...
The 1940's called, and they want their fly rod back. The conventional round fly rod was introduced way back when telephones weighed about 5 lbs, had rotary dials, did not have screens connec...